The XR streaming platform is built to serve the growing needs of our partners, from creative development to content distribution. Team capabilities spanning from custom app development, production, live broadcast, content licensing, and a suite of XR tools; Iconic Engine is ready to grow the XR ecosystem in new and exciting ways.

T-Mobile

Magenta VR Platform

Magenta Virtual Reality is Telekom’s VR platform. The app bundles the best VR content from entertainment, music, and sports. Also, there are exclusive 360 ° videos and VR app deals from partners like Red Bull and Digital Domain. Magenta Virtual Reality is your entry into the virtual world. Easy to use with and without VR glasses. The app offers the best VR content from entertainment (e.g., learning, travel, documentaries, movies, fiction), music (magenta music 360°), sports (telecom cup, basketball, trend sports) to app deals, and app recommendations. The contents are made up of Telekom’s exclusive partner catalogs. Iconic Engine is a strategic technology and R&D partner for Deutsche Telecom.

End to End Production
Platform in action

Nobel Peace Prize

Peace is Loud Platform

Iconic Engine produced the Nobel Peace Prize Concert in-live 360 and multiple VOD segments using seven different camera vantage points for the 2-hour long event. All the generated content was distributed using Nobel Peace Prize VR App, built on Iconic Engine’s technology to showcase the many attributes of the concert. The app featured the live event broadcast as well as curated highlights from the event throughout the day.

Modern Times Group

Viareal Platform

MTG introduced the world to some incredibly exciting content using the Iconic Engine’s app platform. The MTG (Viareal) apps were the first of its kind to take advantage of hotspot technology inside of interactive videos to deliver branched narrative and elaborate interactive stories. Content creators used the powerful Iconic Engine Interactive Video (IV) Editor to create some fantastic experiences with a massive system of over 500 hotspots across more than 110 video segments. Content such as this would not be possible using a single video stream.

E!

Live 360 Platform

Iconic Engine’s live broadcast team worked with the E! Entertainment studio team to broadcast coverage of the red carpet events for the Golden Globes, Grammy’s, and the Oscars. The experience included transmitting the multi-camera broadcast stream spanning over thousands of miles from the Red Carpet events to the Studio. The Iconic Engine Native SDK was used to integrate within the E!News app to provide a seamless feed during the live event, all managed with the Iconic Engine platform and CMS.

Platform

XR Features
The Iconic Engine VR Platform is a broadcast-grade solution for distributing live and pre-rendered 360 experiences to audiences worldwide across movie devices, HMDs, and desktops. The cloud-based technology is built for scale and combines tools for managing and enriching content with a set of white-labeled apps and SDKs to give you the broadest reach. Stream live video or deliver video clips. Tailor your VR destination to your brand without any coding. Embed 360 experiences directly into your existing movie and web apps to engage audiences. Monetize with ads. Use analytics to measure and monitor, to leverage content to the best of its potential.
Cinematic VR
STREAM COMPELLING 360 NARRATIVES THAT PROMOTE YOUR BRAND

• Distribute live and pre-rendered video (360 and 2D)
• Mix-n-match stereo and mono content
• Multi-camera streaming for live events
• Inject hotspots to create interactive videos
• Supports popular media formats and resolutions
• Deliver content via the web, mobile devices, and HMDs

• Distribute live and pre-rendered video (360 and 2D)
• Mix-n-match stereo and mono content
• Multi-camera streaming for live events
• Inject hotspots to create interactive videos
• Supports popular media formats and resolutions
• Deliver content via the web, mobile devices, and HMDs

Advanced distribution
BROADCAST-GRADE CONTROLS FOR CONTENT DELIVERY

• Adaptive bitrate streaming to ensure optimal quality
• Geo-locking for content security
• Bring your CDN (or use our partner account)
• Stage live stream events or videos for private testing
• Block downloads for select content
• Single upload to distribute on any desktop or supported device

• Adaptive bitrate streaming to ensure optimal quality
• Geo-locking for content security
• Bring your CDN (or use our partner account)
• Stage live stream events or videos for private testing
• Block downloads for select content
• Single upload to distribute on any desktop or supported device

Rich analytics
BETTER UNDERSTAND YOUR CONTENT AND YOUR AUDIENCE
• Derive comprehensive insights from app usage
• Analyze detailed metrics for each piece of content
• Explore trends based on devices and geographies
• Download data for in-house analytics
• Derive comprehensive insights from app usage
• Analyze detailed metrics for each piece of content
• Explore trends based on devices and geographies
• Download data for in-house analytics
Customizable VR apps

APPS TAILORED TO YOUR BRAND

• Dynamic branding and content updates, no coding required
• 360 and 2D playback (Live and VOD)
• VR-mode on headsets, cardboard, and on mobile devices
• Offline mode for low-bandwidth situations
• Built-in ads (360, banner, pre-roll)
• Push notifications and social integrations
• Available everywhere: iOS, Android, GearVR, Daydream, PSVR, VIVE, Rift, etc.

• Dynamic branding and content updates, no coding required
• 360 and 2D playback (Live and VOD)
• VR-mode on headsets, cardboard, and on mobile devices
• Offline mode for low-bandwidth situations
• Built-in ads (360, banner, pre-roll)
• Push notifications and social integrations
• Available everywhere: iOS, Android, GearVR, Daydream, PSVR, VIVE, Rift, etc.

Content management
EASILY MANAGE LARGE VOLUMES OF CONTENT
• Fine-grained user permissions and control
• Multi-level content organization
• Drag-and-drop content arrangement
• Rich content metadata and tagging
• Multi-language support for titles, descriptions, etc.
• Fine-grained user permissions and control
• Multi-level content organization
• Drag-and-drop content arrangement
• Rich content metadata and tagging
• Multi-language support for titles, descriptions, etc.